People are increasingly asking Google questions and getting answers rather than just a list of websites. Here is what businesses actually need to know about it.
Who is this for: Any business that relies on people finding it through Google.
For a very long time, searching Google worked in roughly the same way. You typed in what you wanted. Google gave you a page of results. You clicked one.
That is changing.
Google now increasingly tries to answer the question itself using AI. Its AI Overviews have more than 2.5 billion monthly users, while AI Mode has passed one billion. Google says questions asked through AI Mode are nearly three times longer than traditional searches. That last bit is particularly interesting for businesses.
