Who is this for: B2B and B2C businesses, agency owners and marketing teams.
There is a lot of pressure on businesses to use AI. Every piece of software suddenly has an AI button. Every conference has an AI panel. Every week somebody announces that another profession is about to disappear.
It creates a strange situation where businesses can feel behind without really knowing what they are supposed to be behind on. The reality is much less dramatic.
McKinsey found that 90% of marketing leaders are experimenting with AI, but fewer than 10% have scaled its use and captured meaningful value across their marketing work.
So instead of asking whether your business is using enough AI, there is a better question.
