Who is this for: B2C businesses and anyone working with creators. Potentially B2B businesses eventually.
There’s an Instagram advertising format I think more businesses should know about.
It’s called Reels Trending Ads and the idea is remarkably simple.
Someone creates a Reel. It starts trending. Rather than paying that creator to make something for your business, you can pay Meta to put your advert immediately after trending Reels.
Meta uses AI to identify the Reels that are trending and lets advertisers target either trending content generally or particular categories.
In other words, you can buy some of the attention that somebody else has already earned.
