Who is this for: B2B and B2C business owners, marketing teams and anyone receiving marketing reports.
There is a strange thing that happens in marketing meetings.
Everything seems to be going brilliantly.
Your reach is up 43%. Your latest video had 80,000 views. You gained 600 followers. Your website had its busiest month ever.
Then somebody asks how much business all of this generated.
Nobody is quite sure.
These numbers are often called vanity metrics. That is probably a little unfair. They can be genuinely useful.
The problem is when we confuse getting attention with getting results.
